Copy of About Us

Welcome to Adore a'Belles - the home of Adorable Clothing for Girls and Boys, aged newborn to approx 8 years.

Adore a'Belles is a play on my first daughter's name (Annabelle) and the adorable clothes I shopped for during her nap times when she was a baby back in 2010! I loved the clothing so much I wanted to share it with you all!  

Since then, Adore a'Belles has really grown! And so has our family! As a mum of now three daughters and a son, I'm fortunate that I know what it's like to shop for both genders and four very different personalities!  

Our clothing is lovingly selected from a handful of specialist overseas suppliers. 100% cuteness guaranteed!  We only select from ethical suppliers. Each design is limited and our range is ever-changing.  All items shown on our website are in our Hawke's Bay store room ready for immediate dispatch! They have been approved for quality and correctly sized to NZ specifications.  They are a stylish and affordable formal option without the designer price tag. 

It's very much a family affair here at Adore a'Belles with my Mum, Leigh, taking care of a lot of behind the scenes tasks including getting your package to you, beautifully wrapped and ASAP. (In fact, with NZ Post Courier Service, you can expect your parcel in 2 or 3 working days (usually the next working day after your order is placed if you are in a main area) because we know busy mums can often leave purchases to the last minute!)

My sister Michelle came on board last year with her beautifully designed customised range for birthdays, new babies, Christmas, tooth fairy visits and other special milestones, bringing a real sense of magic to the business. 

Children are adorably cute for such a short time - a time in life that is cherished. Whether you're shopping for a gift, an outfit for a special occasion, or simply 'just because' - an Adore a'Belles outfit will be one you and your little one will truly LOVE. 

We would love to see your little ones in our clothing, so feel free to send us photos or tag us in photos online. You can also follow us on:

Instagram: @adoreabelles_nz 

Enquiries please email:


Founder of Adore a'Belles New Zealand (est. 2011)



© Adore a'Belles Ltd 2023

Images on this website belong to Adore a'Belles Ltd and may not be used without permission.